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<rss version="2.0"><channel><title>VRBT Beauty Trends</title><link>https://vrbt.com/en/</link><description>China beauty industry data & insights</description>
<item><title>Offline flagship stores feed online buzz: Who leads, who lags</title><link>https://vrbt.com/en/depth/brandcase/depth-brandcase-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>Offline flagship stores feed online buzz has been gaining momentum. Data shows that in Q3, new launches increased yoy by 12.6%, and industry attention is c</description></item>
<item><title>Turning brand livestream rooms into content: Who leads, who lags</title><link>https://vrbt.com/en/depth/marketing/depth-marketing-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>Turning brand livestream rooms into content has been gaining momentum. Data shows that in Q3, new launches increased yoy by 12.6%, and industry attention i</description></item>
<item><title>How Japanese shoppers receive C-beauty skincare: Who leads, who lags</title><link>https://vrbt.com/en/depth/global/depth-global-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>How Japanese shoppers receive C-beauty skincare has been gaining momentum. Data shows that in Q3, new launches increased yoy by 12.6%, and industry attenti</description></item>
<item><title>Annual Sun Care Category Whitepaper: Who leads, who lags</title><link>https://vrbt.com/en/reports/whitepaper/reports-whitepaper-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>Annual Sun Care Category Whitepaper has been gaining momentum. Data shows that in Q3, new launches increased yoy by 12.6%, and industry attention is clearl</description></item>
<item><title>Category price-band distribution brief: Who leads, who lags</title><link>https://vrbt.com/en/reports/brief/reports-brief-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>Category price-band distribution brief has been gaining momentum. Data shows that in Q3, new launches increased yoy by 12.6%, and industry attention is cle</description></item>
<item><title>Niacinamide 101: Clearing up common myths</title><link>https://vrbt.com/en/science/ingredients/science-ingredients-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>Niacinamide has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable use</description></item>
<item><title>Hydration 101: Effective dosage and safety ceiling</title><link>https://vrbt.com/en/science/efficacy/science-efficacy-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>Hydration has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable users</description></item>
<item><title>A minimalist routine for sensitive skin</title><link>https://vrbt.com/en/science/skincare/science-skincare-058.html</link><pubDate>Fri, 30 Jun 2028 00:00:00 GMT</pubDate><description>A minimalist routine for sensitive skin is one of the most discussed skincare topics, yet folklore and marketing often blur the evidence. Here are practica</description></item>
<item><title>How hero-SKU strategy sustains growth: Where the next growth curve lies</title><link>https://vrbt.com/en/depth/brandcase/depth-brandcase-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>How hero-SKU strategy sustains growth has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 0.96bn, and industry attention is clear</description></item>
<item><title>Inside a Douyin self-broadcast plus influencer mix: Where the next growth curve lies</title><link>https://vrbt.com/en/depth/marketing/depth-marketing-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>Inside a Douyin self-broadcast plus influencer mix has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 0.96bn, and industry atten</description></item>
<item><title>Southeast Asia as the first stop for C-beauty: Where the next growth curve lies</title><link>https://vrbt.com/en/depth/global/depth-global-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>Southeast Asia as the first stop for C-beauty has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 0.96bn, and industry attention </description></item>
<item><title>China Efficacy Skincare Whitepaper: Where the next growth curve lies</title><link>https://vrbt.com/en/reports/whitepaper/reports-whitepaper-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>China Efficacy Skincare Whitepaper has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 0.96bn, and industry attention is clearly </description></item>
<item><title>Monthly social listening brief: Where the next growth curve lies</title><link>https://vrbt.com/en/reports/brief/reports-brief-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>Monthly social listening brief has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 0.96bn, and industry attention is clearly risi</description></item>
<item><title>Centella Asiatica Extract 101: Effective dosage and safety ceiling</title><link>https://vrbt.com/en/science/ingredients/science-ingredients-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>Centella Asiatica Extract has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits</description></item>
<item><title>Firming &amp; Anti-Wrinkle 101: Clearing up common myths</title><link>https://vrbt.com/en/science/efficacy/science-efficacy-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>Firming &amp; Anti-Wrinkle has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, s</description></item>
<item><title>Getting Vitamin-C-AM / Retinol-PM right</title><link>https://vrbt.com/en/science/skincare/science-skincare-056.html</link><pubDate>Thu, 08 Jun 2028 00:00:00 GMT</pubDate><description>Getting Vitamin-C-AM / Retinol-PM right is one of the most discussed skincare topics, yet folklore and marketing often blur the evidence. Here are practica</description></item>
<item><title>The rise of a niche category champion: A breakout playbook for smaller brands</title><link>https://vrbt.com/en/depth/brandcase/depth-brandcase-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>The rise of a niche category champion has been gaining momentum. Data shows that in Q3, new launches increased yoy by 2.7x, and industry attention is clear</description></item>
<item><title>Low-cost cold start with KOC matrices: A breakout playbook for smaller brands</title><link>https://vrbt.com/en/depth/marketing/depth-marketing-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>Low-cost cold start with KOC matrices has been gaining momentum. Data shows that in Q3, new launches increased yoy by 2.7x, and industry attention is clear</description></item>
<item><title>How overseas warehouses shape repurchase: A breakout playbook for smaller brands</title><link>https://vrbt.com/en/depth/global/depth-global-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>How overseas warehouses shape repurchase has been gaining momentum. Data shows that in Q3, new launches increased yoy by 2.7x, and industry attention is cl</description></item>
<item><title>Sensitive Skin Care Market Whitepaper: A breakout playbook for smaller brands</title><link>https://vrbt.com/en/reports/whitepaper/reports-whitepaper-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>Sensitive Skin Care Market Whitepaper has been gaining momentum. Data shows that in Q3, new launches increased yoy by 2.7x, and industry attention is clear</description></item>
<item><title>Channel mix shift brief: A breakout playbook for smaller brands</title><link>https://vrbt.com/en/reports/brief/reports-brief-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>Channel mix shift brief has been gaining momentum. Data shows that in Q3, new launches increased yoy by 2.7x, and industry attention is clearly rising. Thi</description></item>
<item><title>Tranexamic Acid 101: Clearing up common myths</title><link>https://vrbt.com/en/science/ingredients/science-ingredients-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>Tranexamic Acid has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable</description></item>
<item><title>Barrier Repair 101: Effective dosage and safety ceiling</title><link>https://vrbt.com/en/science/efficacy/science-efficacy-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>Barrier Repair has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable </description></item>
<item><title>Balancing oil control and hydration for oily skin</title><link>https://vrbt.com/en/science/skincare/science-skincare-054.html</link><pubDate>Wed, 17 May 2028 00:00:00 GMT</pubDate><description>Balancing oil control and hydration for oily skin is one of the most discussed skincare topics, yet folklore and marketing often blur the evidence. Here ar</description></item>
<item><title>A repurchase flywheel built on membership: Three things practitioners should watch</title><link>https://vrbt.com/en/depth/brandcase/depth-brandcase-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>A repurchase flywheel built on membership has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 4.1bn, and industry attention is cl</description></item>
<item><title>Where emotion-driven social marketing works: Three things practitioners should watch</title><link>https://vrbt.com/en/depth/marketing/depth-marketing-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>Where emotion-driven social marketing works has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 4.1bn, and industry attention is </description></item>
<item><title>C-beauty brands acquiring overseas channels: Three things practitioners should watch</title><link>https://vrbt.com/en/depth/global/depth-global-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>C-beauty brands acquiring overseas channels has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 4.1bn, and industry attention is </description></item>
<item><title>Scalp Care Market Whitepaper: Three things practitioners should watch</title><link>https://vrbt.com/en/reports/whitepaper/reports-whitepaper-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>Scalp Care Market Whitepaper has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 4.1bn, and industry attention is clearly rising.</description></item>
<item><title>Monthly funding events brief: Three things practitioners should watch</title><link>https://vrbt.com/en/reports/brief/reports-brief-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>Monthly funding events brief has been gaining momentum. Data shows that in Q1, market size grew yoy by RMB 4.1bn, and industry attention is clearly rising.</description></item>
<item><title>Bifida Ferment Lysate 101: Effective dosage and safety ceiling</title><link>https://vrbt.com/en/science/ingredients/science-ingredients-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>Bifida Ferment Lysate has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, su</description></item>
<item><title>Sun Protection 101: Clearing up common myths</title><link>https://vrbt.com/en/science/efficacy/science-efficacy-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>Sun Protection has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable </description></item>
<item><title>Should you really use sheet masks daily?</title><link>https://vrbt.com/en/science/skincare/science-skincare-052.html</link><pubDate>Tue, 25 Apr 2028 00:00:00 GMT</pubDate><description>Should you really use sheet masks daily? is one of the most discussed skincare topics, yet folklore and marketing often blur the evidence. Here are practic</description></item>
<item><title>Offline flagship stores feed online buzz: The structural opportunity behind the numbers</title><link>https://vrbt.com/en/depth/brandcase/depth-brandcase-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>Offline flagship stores feed online buzz has been gaining momentum. Data shows that in Q3, new launches increased yoy by 3.2x, and industry attention is cl</description></item>
<item><title>Turning brand livestream rooms into content: The structural opportunity behind the numbers</title><link>https://vrbt.com/en/depth/marketing/depth-marketing-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>Turning brand livestream rooms into content has been gaining momentum. Data shows that in Q3, new launches increased yoy by 3.2x, and industry attention is</description></item>
<item><title>How Japanese shoppers receive C-beauty skincare: The structural opportunity behind the numbers</title><link>https://vrbt.com/en/depth/global/depth-global-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>How Japanese shoppers receive C-beauty skincare has been gaining momentum. Data shows that in Q3, new launches increased yoy by 3.2x, and industry attentio</description></item>
<item><title>Annual Sun Care Category Whitepaper: The structural opportunity behind the numbers</title><link>https://vrbt.com/en/reports/whitepaper/reports-whitepaper-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>Annual Sun Care Category Whitepaper has been gaining momentum. Data shows that in Q3, new launches increased yoy by 3.2x, and industry attention is clearly</description></item>
<item><title>Category price-band distribution brief: The structural opportunity behind the numbers</title><link>https://vrbt.com/en/reports/brief/reports-brief-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>Category price-band distribution brief has been gaining momentum. Data shows that in Q3, new launches increased yoy by 3.2x, and industry attention is clea</description></item>
<item><title>Ectoine 101: Clearing up common myths</title><link>https://vrbt.com/en/science/ingredients/science-ingredients-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>Ectoine has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable users a</description></item>
<item><title>Brightening &amp; Spot Fading 101: Effective dosage and safety ceiling</title><link>https://vrbt.com/en/science/efficacy/science-efficacy-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>Brightening &amp; Spot Fading has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits</description></item>
<item><title>A minimalist routine for sensitive skin</title><link>https://vrbt.com/en/science/skincare/science-skincare-050.html</link><pubDate>Mon, 03 Apr 2028 00:00:00 GMT</pubDate><description>A minimalist routine for sensitive skin is one of the most discussed skincare topics, yet folklore and marketing often blur the evidence. Here are practica</description></item>
<item><title>Upstream ingredient firms race to IPO: Where the next growth curve lies</title><link>https://vrbt.com/en/news/finance/news-finance-049.html</link><pubDate>Thu, 23 Mar 2028 00:00:00 GMT</pubDate><description>Upstream ingredient firms race to IPO has been gaining momentum. Data shows that in Q2, top-brand concentration rose to RMB 2.34bn, and industry attention </description></item>
<item><title>Recombinant collagen creams heat up: Where the next growth curve lies</title><link>https://vrbt.com/en/news/launches/news-launches-049.html</link><pubDate>Thu, 23 Mar 2028 00:00:00 GMT</pubDate><description>Recombinant collagen creams heat up has been gaining momentum. Data shows that in Q2, top-brand concentration rose to RMB 2.34bn, and industry attention is</description></item>
<item><title>How hero-SKU strategy sustains growth: Reading competitive dynamics from the supply side</title><link>https://vrbt.com/en/depth/brandcase/depth-brandcase-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>How hero-SKU strategy sustains growth has been gaining momentum. Data shows that in Q1, market size grew yoy by 12.6%, and industry attention is clearly ri</description></item>
<item><title>Inside a Douyin self-broadcast plus influencer mix: Reading competitive dynamics from the supply side</title><link>https://vrbt.com/en/depth/marketing/depth-marketing-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>Inside a Douyin self-broadcast plus influencer mix has been gaining momentum. Data shows that in Q1, market size grew yoy by 12.6%, and industry attention </description></item>
<item><title>Southeast Asia as the first stop for C-beauty: Reading competitive dynamics from the supply side</title><link>https://vrbt.com/en/depth/global/depth-global-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>Southeast Asia as the first stop for C-beauty has been gaining momentum. Data shows that in Q1, market size grew yoy by 12.6%, and industry attention is cl</description></item>
<item><title>China Efficacy Skincare Whitepaper: Reading competitive dynamics from the supply side</title><link>https://vrbt.com/en/reports/whitepaper/reports-whitepaper-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>China Efficacy Skincare Whitepaper has been gaining momentum. Data shows that in Q1, market size grew yoy by 12.6%, and industry attention is clearly risin</description></item>
<item><title>Monthly social listening brief: Reading competitive dynamics from the supply side</title><link>https://vrbt.com/en/reports/brief/reports-brief-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>Monthly social listening brief has been gaining momentum. Data shows that in Q1, market size grew yoy by 12.6%, and industry attention is clearly rising. T</description></item>
<item><title>Recombinant Collagen 101: Effective dosage and safety ceiling</title><link>https://vrbt.com/en/science/ingredients/science-ingredients-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>Recombinant Collagen has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, sui</description></item>
<item><title>Hydration 101: Clearing up common myths</title><link>https://vrbt.com/en/science/efficacy/science-efficacy-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>Hydration has become one of the most cited ingredients in Chinese beauty products, from emerging labels to global houses. Its real benefits, suitable users</description></item>
<item><title>Getting Vitamin-C-AM / Retinol-PM right</title><link>https://vrbt.com/en/science/skincare/science-skincare-048.html</link><pubDate>Sun, 12 Mar 2028 00:00:00 GMT</pubDate><description>Getting Vitamin-C-AM / Retinol-PM right is one of the most discussed skincare topics, yet folklore and marketing often blur the evidence. Here are practica</description></item>
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