**Source:** Qingyan (青眼) · **Date:** 2026-09-29 · **Category:** Celebrity brand / Launch *原文：刚刚！赵露思美妆新品牌正式上线* ROSE AMIGO, the beauty brand fronted by actress Zhao Lusi, opened pre-sales on September 25 across Douyin, Tmall and Xiaohongshu, two and a half months after a first appearance at her Macau concert. The debut is a six-SKU cotton-pad line under the Pocket Beauty banner, each pad aimed at a high-frequency use case: oil control, tone-up priming, soothing, eye and lip removal, a blush-toned variant and a cold-brew eye patch. Pricing is bundle-first: the six-box set pre-sells at ¥678 with a ¥50 deposit, two three-box sets at ¥358 with a ¥40 deposit, single boxes at ¥113-133. Each box holds 28 packs, so the full set works out near ¥4.03 per pack. Douyin pre-orders passed 1,000 units within about 12 hours, with the full set alone at 500+. The infrastructure is already sizeable: 71,000 combined followers on Douyin and Xiaohongshu and 2,380 on a new Tmall flagship. The operating company, Beijing Meimeimei Cosmetics, has no equity link to Zhao — a structure that keeps celebrity exposure at arm's length. Detail --- ROSE AMIGO pre-sale 6 cotton-pad SKUs ¥678 (¥50 deposit) ¥113-133 per

相关内容