| Category | Men's Skincare |
| Founded | 2021 |
| Headquarters | Guangzhou |
| Listing | Private |
| Latest revenue | No published financials |
| Hero SKUs | Dual-Tube Cleanser / Mini Mask Jar |
Brand History
Founded in Guangzhou in 2021, C-ca attacked the long-neglected men's skincare market with a simple logic: men don't want multi-step routines, they want efficiency in one product. Its entry was a dual-tube cleanser — two pastes with different functions dispensed at once, merging cleansing and oil control into a single step, with the format itself as the传播 hook.
The range later extended to mini mask jars, toners and sunscreen at RMB 50-150, distributed mainly through Douyin and Tmall with content-led product demos. C-ca is private and discloses no revenue, so scale cannot be verified; its significance lies in using format innovation to reach incremental male users.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：Revenue and volumes are not disclosed; public information covers products and channels.
Source：Brand and media information (no audited data)
Company Coverage
- 2025-10Range extends to sunscreen
Entering sun care through everyday male scenarios.
Source：Brand - 2025-06Content-led Douyin operation
Short videos built around format demos, emphasising one-step routines.
Source：Trade media - 2024-12Offline test
Convenience stores and multibrand shops add impulse-purchase scenarios.
Source：Trade media
Observation: C-ca's dual-tube format is a clever, low-cost way to build a memory hook, but format innovation is easily copied; once larger players follow, the advantage disappears within a product cycle. It needs to codify 'one-step men's care' as a method — moving from product novelty to defining a routine — to build a more durable difference.