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China beauty
VRBT is a data and insights platform for the China beauty industry — news, policy, a brand database, category sales rankings and research, bilingual and refreshed every Monday.
News CenterView all →
Upstream ingredient firms race to IPO: Where the next growth curve lies
Upstream ingredient firms race to IPO has been gaining momentum. Data shows that in Q2, top-bran…
Recombinant collagen creams heat up: Where the next growth curve lies
Recombinant collagen creams heat up has been gaining momentum. Data shows that in Q2, top-brand …
Top MCN builds its own beauty brand: A breakout playbook for smaller brands
Top MCN builds its own beauty brand has been gaining momentum. Data shows that in Q4, online cha…
More tailored launches for sensitive skin: A breakout playbook for smaller brands
More tailored launches for sensitive skin has been gaining momentum. Data shows that in Q4, onli…
In-depthView all →
Offline flagship stores feed online buzz: Who leads, who lags
Offline flagship stores feed online buzz has been gaining momentum. Data shows that in Q3, new l…
Turning brand livestream rooms into content: Who leads, who lags
Turning brand livestream rooms into content has been gaining momentum. Data shows that in Q3, ne…
How Japanese shoppers receive C-beauty skincare: Who leads, who lags
How Japanese shoppers receive C-beauty skincare has been gaining momentum. Data shows that in Q3…
How hero-SKU strategy sustains growth: Where the next growth curve lies
How hero-SKU strategy sustains growth has been gaining momentum. Data shows that in Q1, market s…
RankingsView all →
Brand Power · Makeup Remover: Shu Uemura leads on Tmall + Taobao
The annual picture in makeup remover is clear: Shu Uemura leads with RMB 372m. Figures are taken…
Hot Products · Makeup Remover: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. Shu Uemura's Ultime8 Sublime Cleansing Oil is Pio…
Fast Growth · Makeup Remover: channel shift led by eLL
Disclosed growth data is limited in makeup remover, so this table shows the 抖音 revenue structure…
Brand Power · Toner: La Mer leads on Taobao
The annual picture in toner is clear: La Mer leads with RMB 428m. Figures are taken from Zhixing…
ReportsView all →
Annual Sun Care Category Whitepaper: Who leads, who lags
Annual Sun Care Category Whitepaper has been gaining momentum. Data shows that in Q3, new launch…
Category price-band distribution brief: Who leads, who lags
Category price-band distribution brief has been gaining momentum. Data shows that in Q3, new lau…
China Efficacy Skincare Whitepaper: Where the next growth curve lies
China Efficacy Skincare Whitepaper has been gaining momentum. Data shows that in Q1, market size…
Monthly social listening brief: Where the next growth curve lies
Monthly social listening brief has been gaining momentum. Data shows that in Q1, market size gre…
Science & CommunityView all →
Niacinamide 101: Clearing up common myths
Niacinamide has become one of the most cited ingredients in Chinese beauty products, from emergi…
Hydration 101: Effective dosage and safety ceiling
Hydration has become one of the most cited ingredients in Chinese beauty products, from emerging…
A minimalist routine for sensitive skin
A minimalist routine for sensitive skin is one of the most discussed skincare topics, yet folklo…
Centella Asiatica Extract 101: Effective dosage and safety ceiling
Centella Asiatica Extract has become one of the most cited ingredients in Chinese beauty product…
Microneedle Topic BriefsEnter topic →
Capital Eyes Dissolving Microneedles: Strategic Backing for Zhongke Weimicron
Capital and industry attention are converging on dissolving microneedles. Public filings show Zh…
Going Global: A Roadmap for China's Microneedle Export Play
Zhongke Weimicron's export journey is a template for the industry: from 2022 it built a dedicate…
Microneedle Patches vs Regular Sheet Masks: Dissolving Microneedles Explained
A regular sheet mask works by 'soaking': essence sits on the skin surface, relying on osmosis an…
Brand Database HighlightsView all →
Proya
Proya was founded in Hangzhou in 2003 by Hou Juncheng, building mass-priced products on a marine…
Winona
Winona was launched in Kunming in 2010 by Botanee, whose founding team came out of Dihon Pharmac…
Florasis
Founded in Hangzhou in 2017 by Wu Chenglong, Florasis put budget into craft rather than price: c…
Perfect Diary
Founded in 2016 by Huang Jinfeng under Yatsen, Perfect Diary bypassed distributors with DTC: Xia…
BIOHYALUX
Launched by Bloomage in 2012, Biohyalux extended the group's position as a major sodium hyaluron…
QuadHA
Launched by Bloomage in 2018, QuadHA positioned itself as more efficacy-driven than Biohyalux: n…