Brand Database
Brand Profiles
Proya
Proya was founded in Hangzhou in 2003 by Hou Juncheng, building mass-priced products on a marine…
Winona
Winona was launched in Kunming in 2010 by Botanee, whose founding team came out of Dihon Pharmac…
Florasis
Founded in Hangzhou in 2017 by Wu Chenglong, Florasis put budget into craft rather than price: c…
Perfect Diary
Founded in 2016 by Huang Jinfeng under Yatsen, Perfect Diary bypassed distributors with DTC: Xia…
BIOHYALUX
Launched by Bloomage in 2012, Biohyalux extended the group's position as a major sodium hyaluron…
QuadHA
Launched by Bloomage in 2018, QuadHA positioned itself as more efficacy-driven than Biohyalux: n…
Chando
Founded in 2001 by Zheng Chunying under Jala Group (renamed Chando Group in January 2024), the b…
Pechoin
Founded in Shanghai in 1931 by Gu Zhihuai, Pechoin is among China's oldest cosmetics brands; its…
Proya Lab
Proya Lab is a sensitive-skin brand incubated by Chando Group (formerly Jala Group) around 2020,…
Judydoll
Founded in Shanghai in 2017, Judydoll attacked the value-makeup space international brands overl…
Timage
Timage was founded in 2014 by makeup artist Tang Yi, who spent years doing looks for celebrities…
MAOGEPING
Maogeping was founded in 2000 by makeup artist Mao Geping, whose film and television work in the…
KANS
Kans was founded in 2002 by Lu Yixiong under Chicmax. It started in TV shopping and CS channels,…
One Leaf
Launched by Chicmax in 2014, One Leaf positioned itself in botanical skincare around 'freshness'…
Forest Cabin
Founded in 2003 by Sun Laichun, Forest Cabin began with handmade soap and botanical care before …
GUYU
Founded in Guangzhou in 2016 and named after a solar term, Guyu built its identity on oriental b…
Simpcare
Founded in Guangzhou in 2019 by a team from FMCG and e-commerce, Simpcare targeted the expanding…
Dr.Yu
Launched in 2012 by Shanghai Chengmu Biotechnology, whose founders came from ingredient and form…
HBN
HBN was founded in 2014 under Shenzhen Hujia Technology. After trying several categories, its tu…
UNISKIN
Founded in Shanghai in 2016 by a team with dermatology and bioinformatics backgrounds, UNISKIN b…
Zhuben
Founded in Shanghai in 2016, Zhuben is one of the few domestic brands built exclusively around c…
To Summer
Founded in Beijing in 2018, To Summer was among the first domestic fragrance brands to claim an …
DOCUMENTS
Founded in Shanghai in 2021, DOCUMENTS is the domestic fragrance brand priced closest to interna…
Joocyee
Launched by JOY Group in 2020, Joocyee pairs with Judydoll as a mid-market counterpart. It is po…
Half Acre
Founded in Shandong in 2010, Half Acre started with a niche within body care — scrubs. Using sea…
GF
Launched by Shanghai Jahwa in 1992, GF is one of China's earliest dedicated men's skincare brand…
C-ca
Founded in Guangzhou in 2021, C-ca attacked the long-neglected men's skincare market with a simp…
PMPM
Founded in Shanghai in 2019, PMPM takes its name from 'Poor Me Plus Me' and builds its narrative…
Dr.Alva
Launched in 2018 by Freda Bio, Dr.Alva was among the first domestic brands to propose 'microbiom…
Rellet
Launched by Freda in 2004, Rellet was among the first domestic brands to turn hyaluronic acid in…
Huagong ShineYouth (Shenzhen) Tech
Huagong Xinyan was founded in Shenzhen in 2021, spun out of research at South China University o…
Bloomage Biotech (Upstream)
Bloomage is one of the world's major sodium hyaluronate suppliers, spanning raw materials, medic…
Jinbo Bio (Upstream)
Founded in Taiyuan, Shanxi in 2008, Jinbo has focused on recombinant humanised collagen. Its rou…
freeplus
Launched in Japan in 2001, freeplus began as Kanebo's sensitive-skin cleansing line built on a s…
CeraVe
CeraVe was founded in the United States in 2005 with dermatologist input, built around ceramides…
Curél
Curél was launched by Kao in 1999 for dry, sensitive skin, built on ceramide-functioning ingredi…
POND'S
Pond's dates to 1846, when American pharmacist Theron T. Pond extracted a witch-hazel-based reme…
SENKA
SENKA grew out of 'Senka Perfect Whip', a cleanser Shiseido had sold through Japanese drugstores…
Lancôme
Lancôme was founded in Paris in 1935 by Armand Petitjean with five fragrances, including the for…
ADOLPH
Adolph was founded in Guangzhou in 2010 and began operating as a brand company in 2013 under fou…
Head & Shoulders
Head & Shoulders launched in the United States in 1961 as the first shampoo brand to make anti-d…
Spes
Spes was founded in Hangzhou in 2020, a textbook brand born on content platforms. Rather than en…
Pantene
Pantene began in Europe in 1945, named after its core ingredient panthenol. First positioned aro…
SeeYoo
SeeYoo was launched by Huanya Group in Guangzhou in 2014, when hair care was dominated by three …
VS Sassoon
The brand carries the name of British hairdresser Vidal Sassoon, who opened his London salon in …
Kérastase
Kérastase was founded in Paris in 1964 as a salon professional brand built on prescriptive hairc…
L'Oréal Paris
L'Oréal Paris is the group's founding story: chemist Eugène Schueller started the company in Par…
Bee & Flower
Bee & Flower was founded in Shanghai in 1985 and was among China's first conditioner brands. Thr…
LAFANG
Founded in Shantou in 2001, Lafang became a national shampoo brand in the 2000s on the slogan 'L…
Paula's Choice
Paula's Choice was founded in Seattle in 1995 by American author Paula Begoun, whose books criti…
Origins
Origins was created by Estée Lauder in 1990 — founded by Leonard Lauder with partners — as a bot…
UNIFON
UNIFON was founded in Changsha, Hunan in 2006, named after a mineral mud from Tantou in western …
Stridex
Stridex emerged in mid-20th-century America as one of the first brands to turn salicylic acid in…
Kiehl's
Kiehl's began in 1851 as a pharmacy in New York's East Village, where founder John Kiehl ran hom…
BRODA
Founded in 2012, Broda operates through Shanghai Ruizhi Medical Technology, with products develo…
Swisse
Swisse was founded in Melbourne in 1969 as an Australian mass supplement brand, early on centred…
PIBO
Founded around 2019, Pibo grew up in the ingredient-savvy generation. Its starting point was not…
Mask Family
Founded in Guangzhou in 2007, Mask Family is one of China's earliest scaled mask brands. It turn…
Chioture
Founded in 2011 and based in Shanghai, Chioture was among the first Chinese colour-cosmetics bra…
Comfy
Comfy was launched in 2011 by Giant Biogene in Xi'an around recombinant collagen (originally cal…
SK-II
SK-II began at a Japanese sake brewery, where researchers traced the remarkably soft hands of ve…
MEDIHEAL
Mediheal comes from L&P Cosmetic, founded in Seoul in 2009 by Kwon O-seop, a 25-year cosmetics v…
UTENA
Founded in Tokyo in 1917, Utena is one of the oldest companies in Japanese sheet and pack masks.…
MEDREPAIR
Medrepair was launched by Bloomage Biotech around 2019 as a sensitive-skin brand, positioned you…
ANESSA
Anessa launched in 1992 as Shiseido's suncare line for outdoor and beach use. Its reputation res…
Mistine
Mistine was launched in 1988 by Thailand's Better Way. The founder's insight was simple: global …
Bioré
Biore is a Kao personal-care brand launched in the 1980s, named from 'bio' and 're', starting in…
La Roche-Posay
La Roche-Posay begins with a thermal spring in the small French town of the same name. In 1975 l…
Shiseido
Shiseido was founded in 1872 by Arinobu Fukuhara as a Western-style pharmacy in Ginza, its name …
Ultrasun
Ultrasun is a Swiss family-owned suncare brand, with public materials generally dating its found…
Dabao
In 1985 Beijing Sanlu Factory launched Dabao SOD Milk, turning superoxide dismutase — a scientif…
Estée Lauder
Estée Lauder started in New York in 1946 with four products: a cleansing oil, a lotion, a cream …
OLAY
OLAY was created in 1952 by South African chemist Graham Wulff for his wife: 'Oil of Olay', a pi…
SkinCeuticals
SkinCeuticals was founded in 1997 by Duke University dermatology professor Sheldon Pinnell. His …
Avène
Avène begins with a spring. The town of Avène in southern France had been known since the 18th c…
innisfree
Innisfree was founded by Amorepacific in 2000 around 'naturalism': Jeju green tea, volcanic clay…
Water Code
WaterCode is the hydration brand of Guangzhou's Danzi Group. Danzi was founded in the late 1990s…
Bioderma
Bioderma was founded in 1977 by French biologist and pharmacist Jean-Noël Thorel, under the NAOS…
HANAJIRUSHI
Hanajirushi is a textbook case of a Japanese brand identity with China-side operations. Register…
Maybelline
Maybelline traces to 1915, when chemist Thomas L. Williams mixed petroleum jelly with coal dust …
BANILA CO
Banila Co was launched in 2005 by F&Co, the beauty arm of Korean fashion group F&F, with its fir…
Shu Uemura
shu uemura was founded in Tokyo in 1967 by Shu Uemura, Japan's first genuine makeup-artist celeb…
CLIO
CLIO was founded in Seoul in 1993 as one of Korea's first 'professional makeup' brands — offerin…