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Deep dives into brand case studies, marketing playbooks and global expansion. · 112 items

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Brand Case Study

Offline flagship stores feed online buzz: Who leads, who lags

Offline flagship stores feed online buzz has been gaining momentum. Data shows that in Q3, new l…

2028-06-30·VRBT Research
Marketing Breakdown

Turning brand livestream rooms into content: Who leads, who lags

Turning brand livestream rooms into content has been gaining momentum. Data shows that in Q3, ne…

2028-06-30·VRBT Research
Going Global

How Japanese shoppers receive C-beauty skincare: Who leads, who lags

How Japanese shoppers receive C-beauty skincare has been gaining momentum. Data shows that in Q3…

2028-06-30·VRBT Research
Brand Case Study

How hero-SKU strategy sustains growth: Where the next growth curve lies

How hero-SKU strategy sustains growth has been gaining momentum. Data shows that in Q1, market s…

2028-06-08·VRBT Research
Marketing Breakdown

Inside a Douyin self-broadcast plus influencer mix: Where the next growth curve lies

Inside a Douyin self-broadcast plus influencer mix has been gaining momentum. Data shows that in…

2028-06-08·VRBT Research
Going Global

Southeast Asia as the first stop for C-beauty: Where the next growth curve lies

Southeast Asia as the first stop for C-beauty has been gaining momentum. Data shows that in Q1, …

2028-06-08·VRBT Research
Brand Case Study

The rise of a niche category champion: A breakout playbook for smaller brands

The rise of a niche category champion has been gaining momentum. Data shows that in Q3, new laun…

2028-05-17·VRBT Research
Marketing Breakdown

Low-cost cold start with KOC matrices: A breakout playbook for smaller brands

Low-cost cold start with KOC matrices has been gaining momentum. Data shows that in Q3, new laun…

2028-05-17·VRBT Research
Going Global

How overseas warehouses shape repurchase: A breakout playbook for smaller brands

How overseas warehouses shape repurchase has been gaining momentum. Data shows that in Q3, new l…

2028-05-17·VRBT Research
Brand Case Study

A repurchase flywheel built on membership: Three things practitioners should watch

A repurchase flywheel built on membership has been gaining momentum. Data shows that in Q1, mark…

2028-04-25·VRBT Research
Marketing Breakdown

Where emotion-driven social marketing works: Three things practitioners should watch

Where emotion-driven social marketing works has been gaining momentum. Data shows that in Q1, ma…

2028-04-25·VRBT Research
Going Global

C-beauty brands acquiring overseas channels: Three things practitioners should watch

C-beauty brands acquiring overseas channels has been gaining momentum. Data shows that in Q1, ma…

2028-04-25·VRBT Research
Brand Case Study

Offline flagship stores feed online buzz: The structural opportunity behind the numbers

Offline flagship stores feed online buzz has been gaining momentum. Data shows that in Q3, new l…

2028-04-03·VRBT Research
Marketing Breakdown

Turning brand livestream rooms into content: The structural opportunity behind the numbers

Turning brand livestream rooms into content has been gaining momentum. Data shows that in Q3, ne…

2028-04-03·VRBT Research
Going Global

How Japanese shoppers receive C-beauty skincare: The structural opportunity behind the numbers

How Japanese shoppers receive C-beauty skincare has been gaining momentum. Data shows that in Q3…

2028-04-03·VRBT Research
Brand Case Study

How hero-SKU strategy sustains growth: Reading competitive dynamics from the supply side

How hero-SKU strategy sustains growth has been gaining momentum. Data shows that in Q1, market s…

2028-03-12·VRBT Research
Marketing Breakdown

Inside a Douyin self-broadcast plus influencer mix: Reading competitive dynamics from the supply side

Inside a Douyin self-broadcast plus influencer mix has been gaining momentum. Data shows that in…

2028-03-12·VRBT Research
Going Global

Southeast Asia as the first stop for C-beauty: Reading competitive dynamics from the supply side

Southeast Asia as the first stop for C-beauty has been gaining momentum. Data shows that in Q1, …

2028-03-12·VRBT Research
Brand Case Study

The rise of a niche category champion: Dual variables of policy and market

The rise of a niche category champion has been gaining momentum. Data shows that in Q3, new laun…

2028-02-19·VRBT Research
Marketing Breakdown

Low-cost cold start with KOC matrices: Dual variables of policy and market

Low-cost cold start with KOC matrices has been gaining momentum. Data shows that in Q3, new laun…

2028-02-19·VRBT Research
Going Global

How overseas warehouses shape repurchase: Dual variables of policy and market

How overseas warehouses shape repurchase has been gaining momentum. Data shows that in Q3, new l…

2028-02-19·VRBT Research
Brand Case Study

A repurchase flywheel built on membership: Who leads, who lags

A repurchase flywheel built on membership has been gaining momentum. Data shows that in Q1, mark…

2028-01-28·VRBT Research
Marketing Breakdown

Where emotion-driven social marketing works: Who leads, who lags

Where emotion-driven social marketing works has been gaining momentum. Data shows that in Q1, ma…

2028-01-28·VRBT Research
Going Global

C-beauty brands acquiring overseas channels: Who leads, who lags

C-beauty brands acquiring overseas channels has been gaining momentum. Data shows that in Q1, ma…

2028-01-28·VRBT Research
Brand Case Study

Offline flagship stores feed online buzz: Where the next growth curve lies

Offline flagship stores feed online buzz has been gaining momentum. Data shows that in Q3, new l…

2028-01-06·VRBT Research
Marketing Breakdown

Turning brand livestream rooms into content: Where the next growth curve lies

Turning brand livestream rooms into content has been gaining momentum. Data shows that in Q3, ne…

2028-01-06·VRBT Research
Going Global

How Japanese shoppers receive C-beauty skincare: Where the next growth curve lies

How Japanese shoppers receive C-beauty skincare has been gaining momentum. Data shows that in Q3…

2028-01-06·VRBT Research
Brand Case Study

How hero-SKU strategy sustains growth: New dividends from shifting channels

How hero-SKU strategy sustains growth has been gaining momentum. Data shows that in Q1, market s…

2027-12-15·VRBT Research
Marketing Breakdown

Inside a Douyin self-broadcast plus influencer mix: New dividends from shifting channels

Inside a Douyin self-broadcast plus influencer mix has been gaining momentum. Data shows that in…

2027-12-15·VRBT Research
Going Global

Southeast Asia as the first stop for C-beauty: New dividends from shifting channels

Southeast Asia as the first stop for C-beauty has been gaining momentum. Data shows that in Q1, …

2027-12-15·VRBT Research