Brand Database

Chando

2026-11-06 · Chando Global Holdings HKEX filings (Sept 2025, Apr 2026); China Securities Journal, CE.cn

Category	Mass Skincare
Founded	2001
Headquarters	Shanghai
Listing	Private; parent Chando Group filed for a Hong Kong IPO in Sept 2025 and refiled in Apr 2026
Latest revenue	FY2025 revenue RMB 5.32bn, net profit RMB 351m (per listing document)
Hero SKUs	Little Purple Bottle Serum / Himalaya Mask

Brand History

Founded in 2001 by Zheng Chunying under Jala Group (renamed Chando Group in January 2024), the brand's decisive bet was the CS channel: while domestic brands fought international players in tier-one department stores, Chando pushed into county and township cosmetics shops, using back-room services to build trust and a network of tens of thousands of outlets that later absorbed the e-commerce shock.

Its product story centres on the Himalayas — polar yeast, gentian — with the Little Purple Bottle serum and Himalaya mask reaching the widest audience; online now accounts for nearly 70% of revenue. Revenue rose from RMB 4.44bn in 2023 to RMB 4.60bn in 2024 and RMB 5.32bn in 2025 (+15.6%), with adjusted profit of RMB 413m, up 102.9%. The group filed for a Hong Kong listing in September 2025 and refiled in April 2026.

Hero Products

Little Purple Bottle SerumThe highest-volume anti-aging serum, around RMB 200, reaching lower-tier consumers.

Himalaya MaskA polar-yeast sheet mask line, long among the top-selling domestic masks.

Snow Essence RangeBasic skincare built on highland botanicals.

JichuA baby and child skin-care sub-brand within the group's multi-brand strategy.

Three-Year Financials

Year	Revenue (RMB bn)	YoY	Net profit (RMB bn)
2023	44.42	约 +3.5%	3.02
2024	46.01	+3.6%	1.90
2025	53.18	+15.6%	3.51

Scope：Group level (Chando Global Holdings); figures from HKEX filing
Brand-level：The Chando brand contributed 95.3% of 2025 group revenue; Proya Lab, Meisu, Chunxia and Jichu together account for about 5%.
Source：Chando Global Holdings HKEX filings (Sept 2025, Apr 2026); China Securities Journal, CE.cn

Company Coverage

2026-04Chando refiles for Hong Kong IPO
The filing shows 2025 revenue of RMB 5.32bn, net profit of RMB 351m and adjusted profit up 102.9%.
Source：HKEX filing / China Securities Journal
2025-10Pre-IPO strategic investors join
Cathay Capital invested RMB 300m for 4.2%; L'Oreal's subsidiary took 6.67% after RMB 442m.
Source：China.com Finance
2025-09First listing application filed
Proceeds earmarked for brand upgrade, R&D and channel expansion.
Source：HKEX filing

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