| Category | Luxury Fragrance |
| Founded | 2021 |
| Headquarters | Shanghai |
| Listing | Private |
| Latest revenue | No published financials |
| Hero SKUs | Boundless EDP / Osmanthus Courtyard |
Brand History
Founded in Shanghai in 2021, DOCUMENTS is the domestic fragrance brand priced closest to international niche houses. Its aesthetic centres on Zen and oriental minimalism, with heavy black-grey bottles and names drawn from classical imagery; the debut range included Boundless and Osmanthus Courtyard, generally above RMB 500.
Unlike brands scaling on e-commerce, DOCUMENTS concentrates on offline experience: standalone stores in Shanghai and Beijing where spatial design, scent display and one-to-one service support high price points. Media reports indicate institutional funding for stores and R&D. As a private company with no published financials, its revenue and volumes cannot be verified; scale is best judged by store count and product cadence.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：Revenue and volumes are not disclosed; public information covers stores, products and funding reports.
Source：Brand and media information (no audited data)
Company Coverage
- 2025-10Store experience deepens
New core retail areas beyond Shanghai and Beijing reinforce the prestige positioning.
Source：Brand / media - 2025-05Scent range extended
Oriental herbal notes added to the wood and floral lines.
Source：Brand - 2024-08Institutional funding
Media reports funding earmarked for store expansion and R&D.
Source：Public reports
Observation: DOCUMENTS chose the hardest path — high prices, strong design, heavy offline — a model proven by international niche houses but nearly unprecedented domestically. The risk is cadence: high store costs and long ramp-up periods mean that if capital patience runs short, the brand could be forced to contract before scale arrives.