| Category | Oriental Color Cosmetics |
| Founded | 2017 |
| Headquarters | Hangzhou |
| Listing | Private; no audited financials publicly disclosed |
| Latest revenue | Private, no audited revenue; media reports reference a peak around 2021 |
| Hero SKUs | Jade Cushion / Carved Lipstick |
Brand History
Founded in Hangzhou in 2017 by Wu Chenglong, Florasis put budget into craft rather than price: carved lipsticks, the Phoenix eyeshadow palette, love-lock cases — turning heritage motifs into the product itself. Priced above domestic peers and positioned for gifting, it scaled on livestreaming between 2019 and 2021.
The September 2023 'RMB 79 eyebrow pencil' backlash marked a turning point, with pricing questions triggering a fall in both sales and share of voice. The brand cut marketing, lowered some prices and pivoted to offline flagships in Hangzhou and Shanghai plus overseas expansion into Japan, Southeast Asia and Europe. As a private company it publishes no financials, so beyond media-reported peaks its revenue and volumes cannot be independently verified.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：Only media coverage of the 2021 scale is publicly available; revenue and volumes after 2022 are not disclosed in any authoritative source.
Source：Public media coverage and brand information (no audited data)
Company Coverage
- 2025-12Overseas channels advance
Cross-border e-commerce and overseas stores target Japan and Southeast Asia with 'Chinese makeup' content.
Source：Brand / media - 2025-09Flagships shift to experience
Stores added try-on and craft displays to rebuild trust through experience.
Source：Media - 2023-09The RMB 79 eyebrow pencil controversy
A pricing backlash that became the brand's inflection point, followed by price cuts and lower marketing spend.
Source：Public reports