| Category | Camellia Skincare |
| Founded | 2003 |
| Headquarters | Shanghai |
| Listing | HKEX-listed · 2025 (Main Board) |
| Latest revenue | FY2025 revenue RMB 2.45bn, adjusted net profit RMB 401m |
| Hero SKUs | Camellia Facial Oil / Golden Bead Essence Water |
Brand History
Founded in 2003 by Sun Laichun, Forest Cabin began with handmade soap and botanical care before settling on camellia as its core ingredient around 2012 and pivoting to facial oils. In 2016 it proposed 'nourishing skin with oil' — a contrarian call in a water-and-lotion market where oils were seen as pore-clogging. Content-led education that oily skin could use oil created a new category, and the camellia oil became a billion-renminbi-scale hero SKU.
The brand stayed direct-run, mostly in shopping malls, with in-store treatments driving conversion. A public 'self-rescue' during the 2020 lockdown generated unusual awareness. In 2025 Forest Cabin listed in Hong Kong with revenue of RMB 2.45bn and adjusted profit of RMB 401m, both more than doubling, as online revenue jumped 141.46% and Douyin became its largest channel.
Hero Products
Three-Year Financials
| Year | Revenue (RMB bn) | YoY | Net profit (RMB bn) |
|---|---|---|---|
| 2025 | 24.50 | +100% 以上 | 4.01（经调整） |
Brand-level：The annual report cites RMB 1.02bn from the camellia oil and RMB 204m in the first year of the Golden Bead toner; online revenue rose 141.46% to RMB 1.72bn, with Douyin at RMB 960m overtaking Tmall as the top channel.
Source：FY2025 annual report (first full year post-IPO); New Express, C2CC Media
Company Coverage
- 2026-03First annual report post-IPO: RMB 2.45bn revenue, RMB 401m adjusted profit
Both doubled, with online up 141.46% and Douyin the largest channel.
Source：Annual report - 2025-12Listed on HKEX
Proceeds fund store expansion and camellia raw-material bases.
Source：HKEX filing - 2025-08Facial-oil category expands
As more brands pile in, Forest Cabin leans on ingredient control and service.
Source：Trade media