| Category | Body Care |
| Founded | 2010 |
| Headquarters | Jinan |
| Listing | Private; parent reported to be in IPO process (C2CC, Apr 2026) |
| Latest revenue | No audited financials disclosed |
| Hero SKUs | Sea Salt Body Scrub / Body Lotion |
Brand History
Founded in Shandong in 2010, Half Acre started with a niche within body care — scrubs. Using sea salt with plant oils, a value price and heavy user-review content, it built reputation on e-commerce before extending into body lotions, washes and hand masks to form a full body-care matrix.
Body care is less contested and more repeat-driven than facial skincare, which gave the brand room among lower-tier and younger consumers. It remains primarily online through Tmall and Douyin, with recent moves into supermarkets and multibrand stores. C2CC reported in April 2026 that its parent has entered the IPO process with revenue in the RMB 2-5bn range, though detailed financials are not yet public.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：C2CC reports parent revenue in the RMB 2-5bn range without year-by-year figures.
Source：C2CC Media (Apr 2026); brand information
Company Coverage
- 2026-04Parent enters IPO process
C2CC reports Half Acre's parent is pursuing a listing with revenue in the RMB 2-5bn range.
Source：C2CC Media - 2025-11Body-care range extended
From scrubs into lotions and washes, forming a full matrix.
Source：Brand - 2025-05Supermarket entry
Regional shelves add offline touchpoints.
Source：Trade media
Observation: Half Acre benefits from body care's low-competition dividend — less intense launch competition than facial skincare, with consumers focused on efficacy and value and steady repurchase. But that dividend is fading: as more facial brands extend into body, Half Acre needs a second memory hook beyond scrub or it will be squeezed from above and below.