| Category | Prestige Hair Care |
| Founded | 1964 |
| Headquarters | Paris, France |
| Listing | Not separately listed; parent L'Oréal is listed on Euronext Paris (OR.PA) |
| Latest revenue | Group FY2025 sales EUR 44.05bn, operating profit EUR 8.89bn |
| Hero SKUs | Chronologiste Shampoo |
Brand History
Kérastase was founded in Paris in 1964 as a salon professional brand built on prescriptive haircare: different scalp and hair conditions map to different product combinations, diagnosed and recommended in-salon by the stylist. It entered L'Oréal with the group's consolidation of professional channels and became the Professional Products division's flagship.
In China the brand took an uncompromising premium route: salon, upscale malls and the official Tmall store only, with SKUs at RMB 200-500, and lines such as Chronologiste giving shampoo the ritual feel of fragrance. It occupied a niche almost alone — proving Chinese consumers would pay RMB 400 for a bottle of shampoo while domestic hair care sat at RMB 50. Douyin livestreaming after 2020 brought prestige hair care to the mass audience and tilted the brand's sales mix online.
Hero Products
Three-Year Financials
| Year | Revenue (EUR bn) | YoY | Net profit (EUR bn) |
|---|---|---|---|
| 2023 | 41.18 | +7.6% | 6.18 |
| 2024 | 43.49 | +5.6% | 6.41 |
| 2025 | 44.05 | +1.3% | 6.13 |
Brand-level：L'Oréal does not disclose Kérastase revenue. The brand sits in Professional Products, 12% of 2025 group sales at a 22.9% operating margin.
Source：L'Oréal 2025 annual report; group division structure
Company Coverage
- 2026-02Professional margin at 22.9%
L'Oréal's 2025 report puts Professional Products at 12% of group sales.
Source：L'Oréal 2025 annual report - 2025-11Prestige hair care goes online
Livestreaming gave RMB 300+ shampoos mass exposure.
Source：Trade media - 2025-06Scalp care goes premium
Scalp serums and creams are the new growth point of prestige hair care.
Source：Trade media
Editor's note: Kérastase is the pricing anchor of China's prestige hair-care market. Its smartest move was never competing on 'shampoo' price but renaming the product a 'hair prescription'. Scalp care is the real test ahead: domestic brands are educating the market at RMB 99, and Kérastase must prove a RMB 400 scalp regimen is worth four times that.