| Category | Prestige Professional Makeup |
| Founded | 2000 |
| Headquarters | Shanghai |
| Listing | HKEX-listed · 01318.HK (Dec 2024) |
| Latest revenue | FY2025 revenue RMB 5.05bn, net profit above RMB 1bn |
| Hero SKUs | Luminous Cream Foundation / Caviar Mask |
Brand History
Maogeping was founded in 2000 by makeup artist Mao Geping, whose film and television work in the 1990s made his name a byword for a certain aesthetic. Rather than going mass, the brand did three things at once: prestige makeup, skincare and a makeup school. The school is both revenue and a talent pool — many counter artists trained there, producing a service-led retail model.
For years it was one of few domestic brands competing above RMB 400, with the Luminous Cream Foundation winning professionals over on a thin, sheer, skin-like finish. In December 2024 it listed in Hong Kong (01318.HK). 2025 revenue reached RMB 5.05bn, up about 30%, with net profit above RMB 1bn, and online exceeded offline for the first time at 50.5% of sales.
Hero Products
Three-Year Financials
| Year | Revenue (RMB bn) | YoY | Net profit (RMB bn) |
|---|---|---|---|
| 2023 | 28.86 | — | — |
| 2024 | 38.85 | +34.6% | — |
| 2025 | 50.50 | +30.0% | 超 10 |
Brand-level：Brand-level data is not fully disclosed. Based on the 99.3% flagship share in the 2024 interim report and 2025 group revenue, the MAOGEPING brand is estimated at about RMB 4.9bn.
Source：Company annual reports 2023-2025; C2CC Media
Company Coverage
- 2026-03FY2025: RMB 5.05bn revenue, over RMB 1bn net profit
Up about 30%, with online exceeding offline for the first time at 50.5%.
Source：Annual report - 2025-12First anniversary of listing; counters keep expanding
Department-store counters remain the core, supported by in-store artists.
Source：Company filings - 2025-09Skincare mix rises
The caviar line is taking a larger share, reducing reliance on makeup SKUs.
Source：Company filings