中文EN

Home / Brand Database

Brand Database

Pechoin

2026-11-06 · Public media coverage and brand information (no audited data)
CategoryHerbal Skincare
Founded1931
HeadquartersShanghai
ListingPrivate; no audited financials disclosed
Latest revenueNo published financials; media coverage only references retail scale around 2017
Hero SKUsGreen Bottle Essence Water / Glycerin No.1

Brand History

Founded in Shanghai in 1931 by Gu Zhihuai, Pechoin is among China's oldest cosmetics brands; its blue tin of cream was a mid-century staple before the brand faded through restructuring and ageing. In 2008 it repositioned around herbal skincare with a 'natural, non-irritating' claim, backed by heavy TV and variety-show spend, and grew explosively between 2013 and 2017.

After 2018, insurgent brands rewrote the rules with ingredients and content commerce, TV reach lost efficiency and a mid-to-low price structure slowed growth. Pechoin responded with 'tech herbals', co-developed ingredients, younger sub-brands such as Zhenyan and Sanshenghua, and a rebuilt Douyin matrix. As a private company it publishes no financials, so beyond media-reported 2017 retail sales its recent revenue cannot be verified.

Hero Products

Green Bottle Essence WaterThe core SKU of the revival era, herbal soothing at a value price.
Glycerin No.1A basic moisturiser sold for decades and the brand's most familiar product.
Zhenyan Wrinkle CreamThe recent anti-aging push, aiming above RMB 300.
SanshenghuaA younger sub-brand built on floral actives.

Three-Year Financials

Neither the brand nor its parent publishes audited annual financials; no estimates are provided.

Scope：No financials disclosed; no estimates provided
Brand-level：Media reported retail sales of RMB 17.7bn in 2017; the company has not published figures since, so revenue after 2022 cannot be sourced authoritatively.
Source：Public media coverage and brand information (no audited data)

Company Coverage

Colour Cosmetics