| Category | Skincare |
| Founded | 2019 |
| Headquarters | Shanghai |
| Listing | Private |
| Latest revenue | No published financials |
| Hero SKUs | Rose Facial Oil / Glacier Water |
Brand History
Founded in Shanghai in 2019, PMPM takes its name from 'Poor Me Plus Me' and builds its narrative around exploration: botanical ingredients from different origins turned into 'geographic stories' — baobab from Madagascar, rose from France, glacier water from Iceland. That 'world formula' language is distinctive among domestic brands.
The rose facial oil and glacier water are signatures at RMB 100-250, aimed at younger consumers entering functional skincare. Distribution is mainly Tmall and Douyin, with collaborations and gift sets reinforcing the visuals. The brand is private and discloses no revenue.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：Revenue and volumes are not disclosed; public information covers products and channels.
Source：Brand and media information (no audited data)
Company Coverage
- 2025-09'World ingredients' updated
New origin materials continue the geographic narrative.
Source：Brand - 2025-05Gift sets and collaborations
Festive sets lift AOV and gifting appeal.
Source：Brand - 2024-11Douyin self-broadcast strengthened
Content built on ingredient explainers and origin stories.
Source：Trade media
Observation: PMPM's 'world ingredients' narrative is distinctive in content, but risks staying at the packaging and storytelling level without verifiable efficacy. As consumers grow used to reading ingredient lists and test reports, the brand needs to convert origin stories into concrete efficacy data, or the premium will not hold.