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POND'S

2026-11-07 · Unilever 2025 full year results; group Power Brands list
CategoryMass Skincare
Founded1846
HeadquartersNew Jersey, USA
ListingNot separately listed; parent Unilever is listed in London and Amsterdam (ULVR.L / UNA.AS)
Latest revenueGroup FY2025 turnover EUR 50.5bn, net profit EUR 6.2bn
Hero SKUsRice Cleansing Milk

Brand History

Pond's dates to 1846, when American pharmacist Theron T. Pond extracted a witch-hazel-based remedy sold as Pond's Extract; it later evolved into cold cream and cleansing products and became one of America's defining mass skincare brands. Unilever brought it in-house through the 1987 Chesebrough-Pond's acquisition and turned it into an affordable, widely distributed mass brand in Asia.

In China the brand was effectively rebuilt. After years of cold cream and whitening ranges, it pivoted to amino-acid cleansing around 2018, relaunching the Rice Cleansing Milk at RMB 30-40 with a rice-extract concept and Japanese-style visuals to reach younger shoppers; it is now the brand's largest SKU in China. Unilever's FY2025 turnover was EUR 50.5bn, and Pond's remains one of its 30 Power Brands — a scale business rather than a premium one.

Hero Products

Rice Cleansing MilkAn amino-acid cleanser at RMB 30-40 and the brand's biggest SKU in China.
Cold CreamThe classic cleansing cream, still sold in selected markets.
Flawless White rangeWhitening toners and lotions mainly sold online and in lower-tier cities.
Oil Control CleanserA fresh-finish wash for oily skin with a summer peak.

Three-Year Financials

YearRevenue (EUR bn)YoYNet profit (EUR bn)
202359.6-0.7%6.49
202460.8+1.9%5.74
202550.5-3.8%6.20
Scope:Group level (Unilever, EUR); 2025 on a continuing-operations basis after the December 2025 ice-cream demerger
Brand-level:Unilever does not disclose Pond's revenue. The brand sits in the group's 30 Power Brands, which generate 78% of turnover; Beauty & Wellbeing turnover was EUR 12.8bn in 2025.
Source:Unilever 2025 full year results; group Power Brands list

Company Coverage

EDITOR'S NOTE

Editor's note: Pond's is an old brand that has been reinvented. Rather than selling its history in China, it turned the Rice Cleansing Milk into a RMB 39 ingredient story — rare flexibility for a foreign mass brand. It is also the most replaceable: if domestic players push amino-acid cleansers to RMB 29, Pond's has only distribution density and Unilever's supply chain left to play.

CleanserMass Skincare