| Category | Hyaluronic Skincare |
| Founded | 2004 |
| Headquarters | Jinan |
| Listing | Not separately listed; part of Freda (600223.SH) |
| Latest revenue | FY2025 brand revenue RMB 1.04bn, up 8.26% |
| Hero SKUs | Hyaluronic Mist / Collagen Repair Mist |
Brand History
Launched by Freda in 2004, Rellet was among the first domestic brands to turn hyaluronic acid into a mass skincare concept. Freda is a major sodium hyaluronate supplier, and Rellet's early products — hyaluronic essence and hydrating mist — were value-priced and sold mainly through pharmacies and supermarkets, building a steady base in northern China.
After 2019, ingredient-focused content reintroduced the brand to younger consumers and the hydrating mist became a hit, ranking near the top of facial-mist categories on major platforms for years. Revenue reached RMB 1.04bn in 2025, up 8.26%, overtaking sister brand Dr.Alva as Freda's largest cosmetics brand, with the mist line up 19% and the 2.0 series up 54%.
Hero Products
Three-Year Financials
| Year | Revenue (RMB bn) | YoY | Net profit (RMB bn) |
|---|---|---|---|
| 2024 | 9.63 | — | — |
| 2025 | 10.43 | +8.26% | — |
Brand-level：Rellet reached RMB 1.04bn in 2025, up 8.26%, overtaking Dr.Alva as Freda's largest cosmetics brand; the mist line grew 19% and the 2.0 series 54%.
Source：Freda FY2025 annual report (600223.SH)
Company Coverage
- 2026-04Rellet reaches RMB 1.04bn in 2025, +8.26%
It overtook Dr.Alva as Freda's largest cosmetics brand, with the mist line up 19%.
Source：Annual report - 2025-122.0 series grows 54%
Upgrades lifted AOV while holding a top position in facial mists.
Source：Annual report - 2025-06Offline expansion
Single-brand stores and supermarkets add experience touchpoints.
Source：Company newsroom
Observation: Rellet reaching RMB 1bn on the back of one mist shows how efficient a hero SKU can be, but the category ceiling is clear — hydration is a staple, price-sensitive and with little room for technical iteration. Its extension into collagen and repair will determine whether 'mist brand' can become 'hyaluronic skincare brand' over the next five years.