| Category | Scalp Care |
| Founded | 2020 |
| Headquarters | Hangzhou |
| Listing | Private (emerging domestic brand) |
| Latest revenue | No audited financials disclosed |
| Hero SKUs | Sea Salt Scalp Scrub |
Brand History
Spes was founded in Hangzhou in 2020, a textbook brand born on content platforms. Rather than entering the crowded shampoo category, it took two then-empty occasions: pre-wash scalp cleansing with a sea-salt scrub, and emergency oil removal with a dry shampoo spray. Both are inherently demonstrable on short video — pouring salt, massaging, lathering — which made them easy to spread.
Beyond product, its method was to educate 'scalp as skincare': oiliness, dead-cell build-up, clogged follicles, turning washing from a cleaning act into a care act. Douyin was the core channel, supported by a Tmall flagship and offline outlets such as Watsons, with prices at RMB 59-129 — above legacy domestic hair care but below foreign professional lines. As scalp care becomes an industry buzzword, Spes faces both big-group entry and low-price copycats.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：Revenue is not public. Press reports place the brand near the top of Tmall and Douyin scalp-care and hair-care categories from 2021, led by the sea-salt scalp scrub and dry shampoo spray.
Source：Brand materials; public Tmall and Douyin rankings; trade press
Company Coverage
- 2025-11Scalp care becomes a buzzword
Several groups now list scalp care as a growth category, diluting first-mover advantage.
Source：Trade media - 2025-08Offline expansion
Entry into chains such as Watsons added touchpoints beyond content platforms.
Source：Brand update - 2025-03Dry shampoo expands
No-rinse sprays moved from emergency item to daily staple, with prices falling to RMB 39.
Source：E-commerce rankings
Editor's note: Spes's value is not formulation but occasion design — splitting hair washing into before, during and emergency, each able to grow its own SKU. The ceiling is equally clear: once an occasion is validated, big groups cover it with distribution and budget while white-label players cover it with price. Spes must upgrade from an occasion brand to an ingredient brand or struggle to hold a premium.