| Category | Nutritional Beauty |
| Founded | 1969 |
| Headquarters | Melbourne, Australia |
| Listing | Not separately listed; parent H&H Group is listed on the HKEX (1112.HK) |
| Latest revenue | Group FY2025 revenue RMB 14.35bn, net profit RMB 196m |
| Hero SKUs | Manuka Honey Detoxifying Mask |
Brand History
Swisse was founded in Melbourne in 1969 as an Australian mass supplement brand, early on centred on multivitamins and minerals. In 2015-2016 China's H&H Group completed a two-step acquisition, making it the core asset of a 'whole family nutrition' strategy and bringing it into China via cross-border e-commerce.
In China Swisse's product boundaries are far wider than a traditional supplement brand's: alongside vitamin C, calcium and chlorophyll liquid, it extended the brand into 'inside and outside' beauty — the Manuka honey clay mask, blood-orange serum and collagen liquid — running nutrition and skincare in parallel. In 2025 Swisse's global revenue passed USD 1bn, China grew 13.3%, and it became No.1 in China's VHMS market; H&H's group revenue rose 10.3% to RMB 14.35bn with China contributing RMB 10.2bn.
Hero Products
Three-Year Financials
| Year | Revenue (RMB bn) | YoY | Net profit (RMB bn) |
|---|---|---|---|
| 2023 | 139.5 | — | 5.80 |
| 2024 | 130.5 | -6.5% | -0.54 |
| 2025 | 143.5 | +10.3% | 1.96 |
Brand-level：Swisse global revenue crossed USD 1bn for the first time in 2025 (a ten-year milestone since acquisition); China grew 13.3% to 70.7% of the Adult Nutrition & Care segment, with Douyin up 71.4% and new retail up 29.7%. Swisse now ranks No.1 in China's overall vitamins, herbal and mineral supplements (VHMS) market.
Source：H&H Group 2025 annual results (Mar 2026); press coverage
Company Coverage
- 2026-03Swisse passes USD 1bn
A ten-year milestone since acquisition; China grew 13.3% to No.1 in VHMS.
Source：H&H results - 2025-11Douyin up 71.4%
Interest e-commerce and new retail drive Swisse's China growth.
Source：Group filings - 2025-08Beauty-from-within expands
The category broadens beyond supplements.
Source：Trade media
Editor's note: Swisse is one of the most successful supplement-to-skincare extensions because it never felt like licensing — it built a full 'inside and outside' narrative. Its next test is regulatory: when beauty claims push against the food-drug boundary, the whole dual-line story is at risk.