| Category | Professional Makeup |
| Founded | 2014 |
| Headquarters | Hangzhou |
| Listing | Not separately listed; controlled by Proya since 2020 (603605.SH) |
| Latest revenue | FY2025 brand revenue RMB 1.26bn |
| Hero SKUs | Tri-Color Contour Palette / Cream Highlight |
Brand History
Timage was founded in 2014 by makeup artist Tang Yi, who spent years doing looks for celebrities and international brands. The premise: domestic makeup lacked products designed around an artist's technique, especially contouring — Asian bone structure needs finer light-to-shadow transitions, while existing products were either Western-toned or impractical for daily wear. The tri-colour contour palette turned technique into product and earned credibility through makeup artists.
Proya took control in 2020, adding supply chain, e-commerce operations and capital. Timage kept its professional positioning while expanding from pro channels to Tmall, Douyin and department-store counters, extending from contour into highlight, base and concealer at RMB 150-400. It reached RMB 1.26bn in 2025, growing while the makeup market contracted — one of few domestic brands scaling on professional endorsement rather than低价 volume.
Hero Products
Three-Year Financials
| Year | Revenue (RMB bn) | YoY | Net profit (RMB bn) |
|---|---|---|---|
| 2023 | 89.05 | +39.45% | 11.94 |
| 2024 | 107.78 | +21.04% | 15.52 |
| 2025 | 105.97 | -1.68% | 14.98 |
Brand-level：Timage reached RMB 1.26bn in 2025 as the group's second-largest brand, joining Off&Relax (RMB 744m) as the second growth curve.
Source：Proya annual reports 2023-2025; C2CC Media
Company Coverage
- 2026-04Timage reaches RMB 1.26bn in 2025
Growth against a shrinking makeup market makes it Proya's second curve.
Source：Annual report - 2025-11No.1 in contour on Double 11
The palette and cream highlight drove over half of sales.
Source：Platform ranking - 2025-06More department-store counters
In-store makeup artists lift experience and basket size.
Source：Brand