| Category | Suncare |
| Founded | 1992 |
| Headquarters | Switzerland |
| Listing | Private (Swiss family-owned) |
| Latest revenue | Not disclosed |
| Hero SKUs | Family Sun Lotion SPF50+ |
Brand History
Ultrasun is a Swiss family-owned suncare brand, with public materials generally dating its founding to the early 1990s. Its technical approach differs sharply from Asian sunscreens: rather than alcohol for a light feel, it uses an oil-phase system built for one application with long adhesion, emphasising photostability and long-acting UVA protection — logic that comes from Alpine use: skiing, climbing, long days outdoors where reapplication is impractical.
The range is cut finely by user: family, kids, sensitive skin, sport, face-only, at RMB 200-400, three to five times mass suncare. It entered China not through advertising but through specialist recommendation and cross-border trade — cited in dermatology and outdoor circles, carried by bonded warehouses and daigou. That kept scale small but ticket and repeat stable. As Chinese shoppers treat sunscreen as a year-round essential and pay a premium for 'no sting, no pilling, no eye irritation', Ultrasun's position becomes clearer: it does not sell an SPF number, it sells the one bottle you trust on face and body.
Hero Products
Three-Year Financials
Neither the brand nor its parent publishes audited annual financials; no estimates are provided.
Brand-level：Revenue is not public. In China Ultrasun sells mainly through cross-border e-commerce, daigou and specialist channels (skiing, outdoor, dermatologist recommendation), with a ticket well above mass suncare — a niche, high-ticket position.
Source：Brand official site; public cross-border channel information; trade press
Company Coverage
- 2025-11Cross-border rules tighten
Stricter filing and labelling for imported cosmetics raise compliance costs for small brands.
Source：Trade media - 2025-07Outdoor suncare rises
Skiing, hiking and camping lift specialist suncare, favouring higher-ticket products.
Source：E-commerce trade media - 2024-10Sensitive-skin UV emerges
Shoppers shift from 'no tan' to 'no photoageing and no irritation', raising the premium on gentle formulas.
Source：Trade media
Editor's note: Ultrasun is a scenario brand, not a traffic brand — growth comes from ski slopes, dermatologists and daigou word of mouth rather than livestreams. The ceiling is low but resilience is high. Its real China opportunity is to make the 'one bottle for everything' argument properly, not to chase weightless watery textures.