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In-depth · Brand Case StudyRejuvenating a heritage C-beauty label: Who leads, who lags
Rejuvenating a heritage C-beauty label has been gaining momentum. Data shows that in Q2, top-brand concentration rose to 31%, and industry attention is clearly rising. This piece breaks down who leads, who lags using public information and platform data.
Supply-side changes are equally visible. Proya Lab’s layout in Hangzhou, together with pricing from new entrants, is driving this round of adjustment — and concentration is moving with it.
On the data side, top-brand concentration rose to 31%, with month-on-month improvement through Q2. This suggests who leads, who lags is a structural trend rather than short-term noise.
| Metric | Value | Note |
|---|---|---|
| Core metric | 31% | Q2 data |
| Brand to watch | Proya Lab | Hangzhou market |
| Outlook | Structural upcycle | Who leads, who lags |
For practitioners, three directions follow: differentiate product and content back to R&D and supply chain; build localisation capability for markets such as Hangzhou; and treat compliance and data capability as the new moat.
Bottom line: rejuvenating a heritage c-beauty label is moving from concept to execution — who leads, who lags. Brands should review strategy before Q2 and prioritise channels and segments with higher certainty.
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