Verlinvest Nears a ₹3bn Bet on India's Traya

*Jumeili (聚美丽) · 2026-10-22 · Investment / India* **原文：** 最新！新锐护发黑马获上亿级投资 Mumbai-based DTC health-tech brand Traya is in advanced talks with Belgian investor Verlinvest to raise about ₹3bn, roughly ¥210m, according to foreign media reports dated 14 October. If completed, the round would value Traya at ₹25bn to ₹30bn — approximately ¥1.76bn to ¥2.11bn — the largest recent funding in Indian beauty and personal care, although the final amount is not yet fixed. Traya built its business on personalised hair-loss treatment, pairing online diagnosis with ayurvedic and pharmaceutical formulations sold on subscription, which gives it recurring revenue that most DTC beauty brands lack. The interest from Verlinvest, a consumer-focused investor, signals continued appetite for outcome-based, service-attached beauty in India. For Chinese brands studying overseas expansion, the case illustrates a route built on local clinical service models rather than on product export, and it underlines how regional capital is rotating away from marketing-led brands toward those able to substantiate efficacy claims. Detail --- Traya, Mumbai DTC hair care Verlinvest (Belgium) ~₹3bn (≈¥210m) ₹25-30bn (≈¥1.76-2.11

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