Brand Power · Blackhead Care: RNW leads on Taobao · Nose strips

About this ranking: sources and method

Compiled by

VRBT editorial team. We sort and interpret only; all revenue, share and growth figures come from the reports cited below.

Source

Zhixing Consulting　2025 T-Zone Care Data Report — Taobao Nose Strip / Blackhead Liquid Brand Ranking

Period

Jan–Dec 2025

Caliber

T-zone care is an industry bundle covering nose strips, blackhead liquids, salicylic pads, clay masks and spot treatments. Only the two core sub-types — nose strips and blackhead liquids — are ranked here, on Taobao sales.

Ranking basis

Brands ranked within each sub-type by sales, top 10 each. The two sub-types are ranked separately, never combined.

Why this source

Blackhead care is not a first-level platform category, so no official leaderboard exists. Zhixing is one of few public sources that splits T-zone care into sub-types with brand-level revenue; Yinshuoshuo supplies total market size and leading shares.

Cross-check

Yinshuoshuo puts Jul 2025–Jun 2026 T-zone care across Tmall, Douyin and JD at about RMB 1.104 bn, down 0.54% YoY, with ilso leading at RMB 350m and RNW at RMB 274m (~24.8%), together about 54%. This does not contradict Zhixing's Taobao nose-strip table (RNW RMB 108m, 38.2%): different scope and sub-type.

Limitations

The category is small and crowded with white-label players; new product filings fell 21.4% to 795 in 2025, so rankings swing year to year. Platforms do not disclose SKU-level revenue, so any 'best-selling SKU' claim lacks public evidence.