Home / Rankings / Hot Products
Rankings · Hot ProductsHot Products · Sunscreen: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. MISTINE's Yellow Cap Sunscreen is Hero SKU behind the dual-platform lead.
About this ranking: sources and method
- Compiled by
- VRBT editorial team. We sort and interpret only; all revenue, share and growth figures come from the reports cited below.
- Source
- Qingyan Intelligence 2025 China Cosmetics Yearbook — Tmall/Taobao Sunscreen Brand Top 10
- Period
- Jan–Dec 2025
- Caliber
- Tmall/Taobao net sales after returns; Douyin, JD and Kuaishou GMV. Covers creams and sprays; sun-protective apparel and devices excluded.
- Ranking basis
- Ranked by 2025 Tmall/Taobao sunscreen sales, top 10 shown.
- Why this source
- Sunscreen is where domestic share flipped, so a single-platform table would distort the picture; the two platforms must be read for the same year. Qingyan's yearbook is one of few public sources publishing brand revenue for Tmall, Douyin and JD together.
- Cross-check
- Qingyan puts MISTINE at RMB 558m on Taobao; Zhixing's same-year cut is RMB 678m on Taobao and RMB 745m on Douyin. The gap reflects returns treatment and window. Rizhi Zhiyun independently estimates MISTINE at 11.1% share, L'Oréal 7.68%, ANESSA 5.97% — same order as this table.
- Limitations
- Retail sales and online GMV are not interchangeable (offline-inclusive retail was about RMB 27.45 bn, −7.8%). On Douyin, most brands disclose growth only, so amounts are omitted. The ≥RMB 300 band has shrunk from 33.67% to 12.09%.
MISTINE is the only brand leading both platforms: RMB 558m (10.1%) on Taobao and RMB 687m (10.5%) on Douyin, using different product bundles and price bands in each.
A necessary caveat: Tmall, JD and Douyin do not disclose SKU-level revenue, so we do not publish a SKU sales ranking. Only hero SKUs of ranked brands are listed, to avoid ordering by estimates.
| Brand | Hero SKU | Note |
|---|---|---|
| MISTINE | Yellow Cap Sunscreen | Hero SKU behind the dual-platform lead |
| ANESSA | Perfect UV Sunscreen Skincare Milk | No.1 on JD at RMB 276m |
| L'Oréal Paris | UV Defender | Mid-price core; +51.5% on Douyin |
| Lancôme | UV Expert | Still selling at RMB 564, the prestige benchmark |
| Winona | Clear Sunscreen Lotion | Domestic leader in sensitive-skin sunscreen |
| PROYA | Shield Sunscreen | +440.5% on Douyin, +102.2% overall |
Related
Hot Products · Makeup Remover: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. Shu Uemura's Ultime8 Sublime Cleansing Oil is Pio…
Hot Products · Toner: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. La Mer's The Treatment Lotion is No.1 on both pla…
Hot Products · Facial Serum: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. Clarins's Double Serum is Biggest beneficiary of …
Hot Products · Sheet & Wash-off Masks: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. L'Oréal Paris's Hyaluronic Ampoule Mask is Hero S…