Bath-Brush Brand Xiyu Qingnian Crosses Into Skincare With a Dual-State Body Scrub

Original headline (CN): 电动浴刷品牌嘻浴青年推出首款磨砂脂膏

Xiyu Qingnian (嘻浴青年), a personal-care brand founded in 2022 around its electric bath brush, has launched its first registered skincare product: a dual-state body polishing balm (双态润养磨砂脂膏). The move marks the brand's step from selling bathing tools into actual skincare — it is currently the company's only filed cosmetic product. The formula pairs insoluble and soluble jojoba beads that polish and dissolve as you work, in a lipid balm base built on sweet almond oil and argan oil, with niacinamide, centella extract and plant squalane added for nourishing, soothing and oil-control claims. It ships alongside a matching electric bath brush gift set in a new dusk-purple finish with a dedicated air-cushion head for use with the scrub. For the wider market, it is another example of hardware-led personal-care brands using a single hero SKU to cross the tools-to-formula chasm — a transition that requires filing, formulation and claim discipline that tool brands often lack. Detail --- Xiyu Qingnian (嘻浴青年) Dual-state polishing body balm Insoluble + soluble jojoba beads Almond + argan oils; niacinamide; centella; squalane Electric brush gift set, dusk purple

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