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Yumu Rebuilds a Herbal Skincare Brand Around Five Parts of One Ginseng

2026-10-24 · Qingyan (青眼) · Brand / Product launch

Original headline (CN): “予沐新境,参养新生”品牌焕新,予沐上线5X全参粹人参系列

Yumu (予沐), a herbal skincare brand founded in Henan in 2009, used an October 23 event in Zhengzhou to relaunch its identity and launch a ginseng range built on whole-plant use. The company unveiled a new logo, bottle architecture and visual system, and introduced 5X Quan Shen Cui, a "4+1" formula drawing on five parts of the plant — root water, root extract, leaf and stem extract, tissue culture and seed oil — from five-year-plus ginseng grown in Fusong, Jilin. The range covers six SKUs across toner, lotion, cream, mask and oils, mapped to a cleanse-replenish-nourish-lock routine and split into seasonal versions. Efficacy work was shared with Henan University of Chinese Medicine, the Henan Academy of Sciences and third-party lab Weipu. The same day Yumu opened a herbal skincare research centre and a brand incubation centre, and ran a first forum on herbal skincare with academic speakers. It is a small brand, but a clean example of the Chinese-ingredient-plus-academic-validation playbook spreading down to regional players. Detail --- October 23, 2026, Zhengzhou Yumu (予沐) 5X Quan Shen Cui, "4+1" formula Fusong, Jilin; 5-year-plus roots 6 SKUs Joint lab with Henan Academy of Sciences

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