China's NMPA Issues a Toothpaste Classification Catalogue, Tightening Claim Rules

**Source:** MZ Toutiao Flash (美妆头条·快讯) · **Date:** 2026-10-15 · **Category:** Regulation *原文：国家药监局发布《牙膏分类目录》* On October 15 China's National Medical Products Administration (NMPA) published the Announcement on Issuing the Toothpaste Classification Catalogue, setting systematic rules for how toothpaste efficacy is categorised and how claims and labels may be worded. The catalogue is a key supporting document after toothpaste was brought under China's cosmetics supervisory framework — a step that followed the 2021 Cosmetics Supervision and Administration Regulation. In practice, oral-care brands and their contract manufacturers must map efficacy claims to defined categories and re-check on-pack copy accordingly, mirroring the tightening already applied to skincare, sunscreen and children's products. Companies with toothpaste lines should review both their category registration and their marketing language, and expect closer scrutiny of claims such as whitening or anti-sensitivity. Detail --- NMPA (国家药监局) Toothpaste Classification Catalogue Efficacy classification, claims, labelling Toothpaste under cosmetics oversight Claim and label compliance for oral care [Read the original articl

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