NMPA Publishes a National Toothpaste Classification Catalog, Formalising Cosmetics-Style Rules for Oral Care

**Source:** MZ Toutiao Brief (美妆头条·快讯) · **Date:** 2026-10-15 · **Category:** Regulation / Oral care *原文：国家药监局发布《牙膏分类目录》* On October 15 the National Medical Products Administration officially issued the announcement releasing the Toothpaste Classification Catalog (《牙膏分类目录》), a systematic national framework covering how toothpaste efficacy categories are classified, what claims may be made, and how labels must be annotated. The document is a key supporting rule following the incorporation of toothpaste into China's cosmetics regulatory system: oral care now answers to the same filing-and-claims machinery as skincare, with efficacy categories and label wording standardised at national level. For manufacturers and importers the practical effect is that marketing language — anti-cavity, anti-sensitivity, whitening — must map onto catalog-defined efficacy categories, closing the informal space in which toothpaste claims previously operated. Flash item; summarised from the brief as published. Detail --- Toothpaste Classification Catalog October 15, 2026 Efficacy classification, claim norms, label annotation Toothpaste already under cosmetics regulation Manufacturers and importers [Read t

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