Banyan Botanicals of the Field: Half-Acre Flower Field Brings Three Studies to IFSCC Perth

Original headline (CN): 引领花植功效洗护科研创新，半亩花田再次闪耀IFSCC大会

At the 36th IFSCC congress in Perth — the industry's most prestigious scientific stage — Chinese personal-care brand Half-Acre Flower Field (半亩花田) presented three peer-reviewed studies spanning brightening, anti-hair-loss and wash-and-care science, its return trip to the congress. The anti-hair-loss work, run with Beijing Technology and Business University, tracked 240 urban residents across five behavioural and scalp-physiology dimensions and found that people with hair loss scored measurably worse on sleep regularity, late-night frequency, emotional stability and stress — evidence that stress-driven shedding is multi-factorial, underpinning the brand's multi-target pressure-hair-loss range. A second study measured scalp hydration, TEWL, pH and sebum across 141 subjects to map regional scalp profiles for Chinese consumers. R&D director Qu Xianghua showed IFSCC president Robert McPherson the brand's self-developed peony-flower-peptide ingredient. The brand runs 16 years of flower-plantation assets, three R&D centres, holds an NMPA whitening special certificate for its hero serum, and in September began building the personal-care industry's first organ-on-chip joint base with Southe

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