Sitcom Actress Zhao Wenqi Launches YUMOREAL, With Freda's Filing Arm Behind It

Original headline (CN): 《爱情公寓2》“秦羽墨”扮演者推护肤品牌

Another celebrity-fronted skincare label has entered the pre-launch queue. Zhao Wenqi, who played Qin Yumo in the sitcom iPartment 2, announced YUMOREAL on Xiaohongshu, naming the brand after her character and pitching it on the line "truth is the confidence of beauty". Filings on the NMPA cosmetics app show five products registered between July and September 2026 — essence mask, essence lotion and a cleansing balm among them — positioned on hydration, repair and brightening, with some SKUs claiming suitability for sensitive skin. The corporate scaffolding is more interesting than the celebrity. Several filings sit with Shandong Guanmei Biotechnology, a wholly owned subsidiary of Freda Biotech, meaning an established registration holder and manufacturer carries the brand's compliance and production rather than a standalone start-up team. It is Zhao's second venture after nail and lash brand Yumo Aesthetics. Pricing and launch timing are undisclosed and the brand is still in teaser mode; the test will be whether a character-derived name converts beyond her existing following. Detail --- YUMOREAL Zhao Wenqi (赵文琪) 5 SKUs, July to September 2026 Shandong Guanmei Biotechnology Yumo Aest

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