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Blackhead Care · brand sales ranking
About this ranking: sources and method
- Compiled by
- VRBT editorial team. We sort and interpret only; all revenue, share and growth figures come from the reports cited below.
- Source
- Zhixing Consulting 2025 T-Zone Care Data Report — Taobao Nose Strip / Blackhead Liquid Brand Ranking
- Period
- Jan–Dec 2025
- Caliber
- T-zone care is an industry bundle covering nose strips, blackhead liquids, salicylic pads, clay masks and spot treatments. Only the two core sub-types — nose strips and blackhead liquids — are ranked here, on Taobao sales.
- Ranking basis
- Brands ranked within each sub-type by sales, top 10 each. The two sub-types are ranked separately, never combined.
- Why this source
- Blackhead care is not a first-level platform category, so no official leaderboard exists. Zhixing is one of few public sources that splits T-zone care into sub-types with brand-level revenue; Yinshuoshuo supplies total market size and leading shares.
- Cross-check
- Yinshuoshuo puts Jul 2025–Jun 2026 T-zone care across Tmall, Douyin and JD at about RMB 1.104 bn, down 0.54% YoY, with ilso leading at RMB 350m and RNW at RMB 274m (~24.8%), together about 54%. This does not contradict Zhixing's Taobao nose-strip table (RNW RMB 108m, 38.2%): different scope and sub-type.
- Limitations
- The category is small and crowded with white-label players; new product filings fell 21.4% to 795 in 2025, so rankings swing year to year. Platforms do not disclose SKU-level revenue, so any 'best-selling SKU' claim lacks public evidence.
Taobao · Nose strips · brand sales TOP10Full-year 2025
| Rank | Brand | Sales | Share |
|---|---|---|---|
| 1 | RNW | RMB 108.1m | 38.2% |
| 2 | CNP | RMB 41.7m | 14.7% |
| 3 | Ruyi | RMB 15.4m | 5.4% |
| 4 | HomeFacialPro | RMB 10.6m | 3.8% |
| 5 | ilso | RMB 5.6m | 2.0% |
| 6 | DPU | RMB 4.7m | 1.7% |
| 7 | by tree's | RMB 4.4m | 1.5% |
| 8 | Bioré | RMB 4.0m | 1.4% |
| 9 | garysoon | RMB 3.3m | 1.2% |
| 10 | Huameike | RMB 3.3m | 1.2% |
Taobao · Blackhead liquids · brand sales TOP10Full-year 2025
| Rank | Brand | Sales | Share |
|---|---|---|---|
| 1 | ilso | RMB 64.9m | 52.5% |
| 2 | nicor | RMB 4.3m | 3.5% |
| 3 | medi-peel | RMB 2.6m | 2.1% |
| 4 | Landu | RMB 2.4m | 1.9% |
| 5 | br:lab | RMB 2.2m | 1.7% |
| 6 | super extractor | RMB 2.0m | 1.6% |
| 7 | Ruyi | RMB 1.6m | 1.3% |
| 8 | Zhenxiu | RMB 1.3m | 1.1% |
| 9 | Jiugang | RMB 1.3m | 1.1% |
| 10 | RNW | RMB 1.2m | 0.9% |
What the numbers say
The category can be summed up in one line: nose strips belong to RNW, blackhead liquids belong to ilso. On Taobao nose strips RNW holds RMB 108m and 38.2% — 2.6 times the runner-up. In blackhead liquids ilso takes RMB 64.9m and 52.5%, while RNW ranks only tenth. Each guards one entry point; together they hold about 54% of the category.
The bar is rising. New T-zone filings fell 21.4% to 795 in 2025 as white-label players exited, and Proya entered in February 2026 with a botanical blackhead liquid. Competition is moving from selling a tool to selling a pore-care system.
The ceiling is equally clear: about RMB 1.1 bn online, already shrinking slightly. Nose-strip repurchase is cyclical — buy a box when blackheads appear, leave once cleared. That is why RNW repositioned from basic skincare to pore specialism in 2023.
We deliberately separate strips from liquids: different price points, usage frequency and repurchase logic. Merging them would hide the real competitive dynamic.
Hero SKUs of ranked brandsplatforms do not disclose SKU sales, so no SKU ranking
| Brand | Hero SKU | Note |
|---|---|---|
| RNW | Tea-extract Nose Strip | No.1 Taobao nose strip; 70m+ boxes sold cumulatively |
| ilso | Blackhead Melting Liquid | 52.5% of Taobao blackhead liquids |
| CNP | Blackhead Clear Kit | Korean lab brand, No.2 on Taobao strips |
| Ruyi | Centella Nose Strip | Mid-price domestic player present in both sub-types |
| Bioré | Pore Cleansing Strip | Kao-owned, Japanese value positioning |
Sources
- Zhixing Consulting 2025 T-Zone Care Data Report — Taobao Nose Strip / Blackhead Liquid Brand Ranking（Jan–Dec 2025）primary table
- Yinshuoshuo T-Zone Care Three-Platform Monitoring, Jul 2025–Jun 2026（Trailing 12 months）Market size, ilso RMB 350m, RNW RMB 274m
Compiled by the VRBT editorial team from third-party monitoring reports and publicly disclosed brand sales. No estimated or undisclosed figures are used. Every ranking states its original source, statistical caliber and limitations. Because platforms do not publish SKU-level sales, we do not rank individual products — only the hero SKUs of ranked brands are listed.