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Rankings · Hot ProductsHot Products · Blackhead Care: hero SKUs of the ranked brands
Hero SKUs concentrate among the ranked brands. RNW's Tea-extract Nose Strip is No.1 Taobao nose strip; 70m+ boxes sold cumulatively.
About this ranking: sources and method
- Compiled by
- VRBT editorial team. We sort and interpret only; all revenue, share and growth figures come from the reports cited below.
- Source
- Zhixing Consulting 2025 T-Zone Care Data Report — Taobao Nose Strip / Blackhead Liquid Brand Ranking
- Period
- Jan–Dec 2025
- Caliber
- T-zone care is an industry bundle covering nose strips, blackhead liquids, salicylic pads, clay masks and spot treatments. Only the two core sub-types — nose strips and blackhead liquids — are ranked here, on Taobao sales.
- Ranking basis
- Brands ranked within each sub-type by sales, top 10 each. The two sub-types are ranked separately, never combined.
- Why this source
- Blackhead care is not a first-level platform category, so no official leaderboard exists. Zhixing is one of few public sources that splits T-zone care into sub-types with brand-level revenue; Yinshuoshuo supplies total market size and leading shares.
- Cross-check
- Yinshuoshuo puts Jul 2025–Jun 2026 T-zone care across Tmall, Douyin and JD at about RMB 1.104 bn, down 0.54% YoY, with ilso leading at RMB 350m and RNW at RMB 274m (~24.8%), together about 54%. This does not contradict Zhixing's Taobao nose-strip table (RNW RMB 108m, 38.2%): different scope and sub-type.
- Limitations
- The category is small and crowded with white-label players; new product filings fell 21.4% to 795 in 2025, so rankings swing year to year. Platforms do not disclose SKU-level revenue, so any 'best-selling SKU' claim lacks public evidence.
The bar is rising. New T-zone filings fell 21.4% to 795 in 2025 as white-label players exited, and Proya entered in February 2026 with a botanical blackhead liquid. Competition is moving from selling a tool to selling a pore-care system.
A necessary caveat: Tmall, JD and Douyin do not disclose SKU-level revenue, so we do not publish a SKU sales ranking. Only hero SKUs of ranked brands are listed, to avoid ordering by estimates.
| Brand | Hero SKU | Note |
|---|---|---|
| RNW | Tea-extract Nose Strip | No.1 Taobao nose strip; 70m+ boxes sold cumulatively |
| ilso | Blackhead Melting Liquid | 52.5% of Taobao blackhead liquids |
| CNP | Blackhead Clear Kit | Korean lab brand, No.2 on Taobao strips |
| Ruyi | Centella Nose Strip | Mid-price domestic player present in both sub-types |
| Bioré | Pore Cleansing Strip | Kao-owned, Japanese value positioning |
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