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Hot Products · Blackhead Care: hero SKUs of the ranked brands

2026-05-15 · Zhixing Consulting

Hero SKUs concentrate among the ranked brands. RNW's Tea-extract Nose Strip is No.1 Taobao nose strip; 70m+ boxes sold cumulatively.

About this ranking: sources and method

Compiled by
VRBT editorial team. We sort and interpret only; all revenue, share and growth figures come from the reports cited below.
Source
Zhixing Consulting 2025 T-Zone Care Data Report — Taobao Nose Strip / Blackhead Liquid Brand Ranking
Period
Jan–Dec 2025
Caliber
T-zone care is an industry bundle covering nose strips, blackhead liquids, salicylic pads, clay masks and spot treatments. Only the two core sub-types — nose strips and blackhead liquids — are ranked here, on Taobao sales.
Ranking basis
Brands ranked within each sub-type by sales, top 10 each. The two sub-types are ranked separately, never combined.
Why this source
Blackhead care is not a first-level platform category, so no official leaderboard exists. Zhixing is one of few public sources that splits T-zone care into sub-types with brand-level revenue; Yinshuoshuo supplies total market size and leading shares.
Cross-check
Yinshuoshuo puts Jul 2025–Jun 2026 T-zone care across Tmall, Douyin and JD at about RMB 1.104 bn, down 0.54% YoY, with ilso leading at RMB 350m and RNW at RMB 274m (~24.8%), together about 54%. This does not contradict Zhixing's Taobao nose-strip table (RNW RMB 108m, 38.2%): different scope and sub-type.
Limitations
The category is small and crowded with white-label players; new product filings fell 21.4% to 795 in 2025, so rankings swing year to year. Platforms do not disclose SKU-level revenue, so any 'best-selling SKU' claim lacks public evidence.

The bar is rising. New T-zone filings fell 21.4% to 795 in 2025 as white-label players exited, and Proya entered in February 2026 with a botanical blackhead liquid. Competition is moving from selling a tool to selling a pore-care system.

A necessary caveat: Tmall, JD and Douyin do not disclose SKU-level revenue, so we do not publish a SKU sales ranking. Only hero SKUs of ranked brands are listed, to avoid ordering by estimates.

BrandHero SKUNote
RNWTea-extract Nose StripNo.1 Taobao nose strip; 70m+ boxes sold cumulatively
ilsoBlackhead Melting Liquid52.5% of Taobao blackhead liquids
CNPBlackhead Clear KitKorean lab brand, No.2 on Taobao strips
RuyiCentella Nose StripMid-price domestic player present in both sub-types
BioréPore Cleansing StripKao-owned, Japanese value positioning
RankingBlackhead CareHot products

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