Shiseido's BPI Sues Shein in France, Seeking €2.6M Over Unauthorised Resale

**Source:** Jumeili (聚美丽) · **Date:** 2026-10-15 · **Category:** Legal / Cross-border *原文：资生堂把全球最大跨境电商告上法庭* Beauté Prestige International (BPI), the French fragrance and cosmetics arm of Japan's Shiseido group, filed suit against Shein at the Marseille Commercial Court on October 13, accusing the cross-border e-commerce giant of unfair competition. BPI alleges that Shein resold beauty products for which BPI holds exclusive licences — both directly and through third-party sellers — without authorisation. BPI is seeking more than €2.6 million (roughly ¥19.51 million) in damages. After hearing what the court described as complex arguments, the judge postponed the ruling to January 26, 2027. The case spotlights intensifying friction between prestige brand owners and cross-border platforms over distribution control, parallel imports and price integrity — and it lands shortly after Shein's long-delayed listing, which followed a valuation writedown of more than 70%. Detail --- Beauté Prestige International (BPI) Shein (希音) Marseille Commercial Court Over €2.6m (≈¥19.51m) Postponed to Jan 26, 2027 [Read the original article](https://www.jumeili.cn/news/view/48160.html)

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