One "Fresh-Cut" Eye Patch, Three Brands: Fenty Skin, Glow Recipe and Huda Beauty Spark a Copying Storm

**Source:** MZ Toutiao (美妆头条) · **Date:** 2026-10-13 · **Category:** Product / Supply chain *原文：一款切片眼膜，让三大海外知名品牌陷"互抄"风波* Three nine-figure beauty brands — Fenty Skin (Rihanna with LVMH-backed Kendo Brands), Glow Recipe and Huda Beauty — unveiled strikingly similar twist-to-slice hydrogel eye patches within days of each other in mid-September, triggering a "who copied whom" storm online. Fenty Skin called its US$42 (≈¥282) patch a category first, loading it with niacinamide and hyaluronic acid; a sealed cylinder holds one block of hydrogel the user twists to cut a fresh slice. Glow Recipe's version pairs exosome peptides with caffeine, and a leaked Huda Beauty product uses the same rotating-cylinder design with a different formula. Insiders doubt deliberate copying: development cycles run 3–6 months and the launches were under a week apart. The likelier cause is a changed development model — brands buying one-stop supply-chain packages. Korean packaging firm Samhwa already won a government award for a refillable "cut-fresh" eye-mask pack, and Cosmax's EOGM platform offers a hydrogel collagen grinding eye mask (30 pairs, MOQ 5,000, 60–90 day lead time). Detail --- Fenty Skin / Glow R

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