Bathfeel Puts a Body-Care Store Inside a Beijing Hutong and Calls It a Writer's Bathroom

**Source:** MZ Toutiao (美妆头条) · **Date:** 2026-10-16 · **Category:** Retail / Brand *原文：浴见北京首店开业，探索身体护理品牌的线下新样本* Body-care brand Bathfeel (浴见) opened its first North China store on October 15 on Xixinglong Street, a restored lane off Beijing's Qianmen axis. It is called "A Writer's Bathroom" (书写者的浴室) — not for novelists but for anyone who observes and expresses for a living and needs a room where output stops and the body takes over. Before opening, the brand left postcards at the hoarding asking passers-by to write down "little thoughts from the bathroom"; those fragments became part of the interior. Separate single-storey houses and courtyards are threaded by an organic curve the designers call the "bubble", making a loose stroll rather than a single shopping path. Shoppers smell, wash and touch rather than pick from a shelf, and a Beijing-exclusive scent, Ink Wintergreen (墨冬青), anchors the local story. The launch extends a "one store, one strategy" chain — Shanghai on solitude, a late-night Changsha store, a slower Wuxi one, Nanjing "negative space". A live podcast with Random Fluctuation and Zhan Qingyun turns the theme into content rather than décor. Detail --- Bathfeel Beijin

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