Juliette Has A Gun Chose Shanghai Over Paris for Its First-Ever Physical Pop-Up

**Source:** KEV Beauty Circle (KEV美妆圈) · **Date:** 2026-03-20 · **Category:** Fragrance / Retail (archive) *原文：佩枪朱丽叶全球首个线下快闪店，「朱丽叶的灵魂穿香」重磅登陆上海！* On March 20, Juliette Has A Gun — the French niche fragrance brand owned by China-based premium group USHOPAL — opened 'The Soul Wears Fragrance' (朱丽叶的灵魂穿香) pop-up at HKRI Taikoo Hui in Shanghai: the brand's first physical pop-up anywhere in the world, running through June 30, 2026. Visitors move through immersive scent installations and a 'soul scent' test built on the brand's founding fiction of a self-rescuing Juliette. On display: global bestseller NOT A PERFUME, skin-scent MUSC INVISIBLE, namesake JULIETTE, vetiver-led EX VETIVER, and the China-exclusive GENTLEWOMAN, shortlisted for the 2025 Osmanthus (金桂) award. Archived March item, carried because KEV has published nothing new since October 12. It documents how international niche fragrance in China is increasingly staged by local platforms — USHOPAL also operates Payot, Bonpoint and ARgENTUM — rather than by the brands' European headquarters. Detail --- "The Soul Wears Fragrance" March 20 – June 30, 2026 USHOPAL NOT A PERFUME; GENTLEWOMAN (China-exclusive) [Read the original articl

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