China's Cosmetics Retail Reaches ¥349.1bn in Nine Months, but September Slips Below Trend

**Source:** Jumeili (聚美丽) · **Date:** 2026-10-20 · **Category:** Market / Data *原文：9个月，化妆品卖了3491亿元* China's National Bureau of Statistics released September and nine-month retail figures on October 19: cosmetics sales came to ¥39.0bn in September and ¥349.1bn for January to September, up 5.4% and 6.1% year on year respectively. September therefore lagged the nine-month average, which means the category is still growing but is not accelerating into the year-end promotion season. Jumeili read the print as a beat against expectations and asked whether beauty is reaching a consumption inflection point after a subdued first half. Its own earlier coverage had already flagged seven consecutive months in which cosmetics outgrew total retail. The read-through for brands is a market where growth of this size implies mature penetration, with incremental sales coming from premiumisation and newer sub-categories rather than from first-time users. The fourth quarter will be settled in the 11.11 window rather than by the macro number alone. Detail --- ¥39.0bn ¥349.1bn National Bureau of Statistics Seven straight months ahead of total retail September below the nine-month average [Read the origina

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