Winona Signs Quan Hongchan and Reframes Sensitive-Skin Care as a Trust Contest

**Source:** MZ Toutiao (美妆头条) · **Date:** 2026-10-20 · **Category:** Brand / Positioning *原文：从官宣全红婵，看薇诺娜冠军谱系背后的长期主义* Winona (薇诺娜) held a Champion Night in Shanghai on October 18, where newly signed ambassador Quan Hongchan, the Olympic diver, appeared alongside the launch of a Repair Water and Lotion duo. The premise is narrow and specific: chlorinated pool water strips the lipid barrier, and the brand cites a Greek epidemiological study finding that 66.8% of athletes seek treatment for skin disease, with swimmers' incidence up to eight times higher than the general population. The signing extends a champion portfolio that already includes Olympic champions Sun Yiwen and Wang Chuqin, structured as multi-year relationships rather than campaign-by-campaign deals, as sensitive-skin care shifts from ingredient claims to brand trust. Parent Betteni has screened more than 2,000 Yunnan plants, locked in 266 active varieties and filed about 30 new cosmetic ingredients, three of which entered international INCI catalogues; its Red Book 3.0 compiles 16 national expert guidelines, 34 invention patents, six group standards and 286 clinical papers. Sensitive skin accounts for roughly 30% of Chi

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