Aesop's Owner Sues Seven Chinese Companies Over 'Dupe' Copies

**Source:** Jumeili (聚美丽) · **Date:** 2026-10-19 · **Category:** Legal / IP *原文：最新！欧莱雅系起诉"平替"国货* EMEIS Cosmetics, the Australian operating entity of Aesop, the L'Oréal-owned skincare brand, has sued seven Chinese companies, according to a hearing notice published on the Shanghai court website on October 15. The notice does not disclose the claim size or name the products in dispute; Jumeili frames the action as a suit against domestic 'pingti' (平替) brands that position themselves as cheaper equivalents. The filing follows Shiseido's September suit against German retailer Aldi and its contract manufacturers, and fits a pattern of international groups using Chinese courts rather than relying only on customs seizures or platform takedowns. For brands whose positioning rests on copying a premium formula or pack at a lower price, the risk is moving from reputational to legal, with damages, injunctions and platform delisting all in scope. Aesop has a small, high-price China footprint, which makes protecting price integrity a more pressing concern than defending volume. Detail --- EMEIS Cosmetics Pty Ltd (Aesop) 7 Chinese companies Hearing notice, October 15, 2026 Follows Shiseido v Aldi,

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